Environmental and social responsibility rhetoric of Nike and Reebok
Nancy Landrum. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1, Iss. 2; pg. 48, 15 pgs

Abstract (Article Summary)
Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.
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